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23 Nov. 2018 / 16:10

Trainings organized at the Continuing Training Center in partnership with Deutsche Welle

For three days, starting Nov. 20, Deutsche Welle (DW), in partnership with the Continuing Education Center of the Permanent Instruction (IPNA) "Teleradio-Moldova" organized a series of trainings for radio and TV journalists. During the training, journalists working in the "Teleradio-Moldova" Company, as well as from other media institutions, were invited.

The trainings were organized to improve the skills of journalists and streamline journalists' work strategies, as well as to learn the latest and best practices in journalism, aiming at optimizing the work process in media editions.

Together with the participants in the training, Dr. Michael Quaintance, co-founder of IQ Gemini, and Dr. Anamaria Nicola, associate professor at the Faculty of Journalism and Communication Sciences at the University of Bucharest shared their professional experience.

Michael Quaintance reported about attracting audiences through social networks, considering that the ways in which press articles have long been available to the public are no longer those classic, and the use of social networks for this purpose is absolutely indispensable. "Today Instagram, Twitter, Facebook and other networks have become televisions and newspapers once again, and if we do not learn to use them in the process, then our job as journalists will soon cease," said Dr. M. Quaintance.

The workshop was based on examples of how successful media companies use social networks to maintain and enhance their audience. Participants were trained to use various tools for numerical analysis of the public, but also to divide them into categories. The trainer claims that when you know your audience, you can generate content to keep him interested, which is, in fact, the main purpose of a media institution.

Dr. Anamaria Nicola conducted the "Work in TV Stories for News and Events in Work" course, in which she detailed about work organization and distribution of editorial tasks, digitization, coverage of street protests, electoral campaigns and elections. "A digital editorial is not just a new set of technologies, it's a new way to manage the content, or to change the equipment is equal to zero, if the staff remains unstructured and the workflow does not change," Anamaria Nicola said.

Continuing training center, IPNA "Teleradio-Moldova"

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