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News / Press Releases TRM
17 Mar. 2025 / 13:53
Teleradio-Moldova launches its new corporate identity
Starting March 17, 2025, the "Teleradio-Moldova" Company (TRM) has a new corporate identity, which combines tradition and innovation. The change is part of a process of modernizing the institution and strengthening its ties with the public in order to better meet their expectations.
"TRM today has a new corporate identity and a new slogan. The subtext is that public service broadcasters, like our digital platforms, grow and develop with each of us. Together with our partners, we have built an identity ecosystem from the multitude of fragments inherited from all that Teleradio-Moldova has meant over the past decades," said Vlad Ţurcanu, TRM's Director General.
In the morning program "Good morning" on Moldova 1, Andrei Zapşa, deputy general director for development, spoke about the new directions of TRM's development in the context of rebranding. "Today is an important moment for "Teleradio-Moldova" - we are launching a new visual identity, but also a new stage in our evolution as a public media institution. This change is not just about a new logo or a new design - it is about adaptation, innovation and openness to the future", said Andrei Zapşa.
TRM's new identity has the slogan "We succeed together", which emphasizes the institution's commitment to be closer to its public and to build an informed and engaged community.
Logos and visual elements have been redesigned to provide a modern, coherent and adaptable look and feel for different communication environments. Each TRM distribution platform was given a distinct but unified identity:
Moldova 1 - "We succeed together"
Moldova 2 - "Time Culture"
Radio Moldova - "A community on the same wave"
Radio Moldova Tineret - "Growing the young generation together"
Radio Moldova Muzical - "Listening to the melody of the times together"
With this change, "Teleradio-Moldova" reaffirms its commitment to be a major landmark in the Moldovan media landscape, providing the public with relevant, educational and quality content. The re-branding of the public platforms is part of a broad transformation project of "Teleradio-Moldova", realized with the support of the British corporation BBC. TRM's new identity was also financed by BBC Media Action and cost 575 751 lei.
The company "Teleradio-Moldova" expresses its deep gratitude to the Embassy of the United Kingdom in the Republic of Moldova and the British Foreign, Commonwealth and Development Office (FCDO) for their support and valuable contribution to this transformation process.
In the morning program "Good morning" on Moldova 1, Andrei Zapşa, deputy general director for development, spoke about the new directions of TRM's development in the context of rebranding. "Today is an important moment for "Teleradio-Moldova" - we are launching a new visual identity, but also a new stage in our evolution as a public media institution. This change is not just about a new logo or a new design - it is about adaptation, innovation and openness to the future", said Andrei Zapşa.
TRM's new identity has the slogan "We succeed together", which emphasizes the institution's commitment to be closer to its public and to build an informed and engaged community.
Logos and visual elements have been redesigned to provide a modern, coherent and adaptable look and feel for different communication environments. Each TRM distribution platform was given a distinct but unified identity:
Moldova 1 - "We succeed together"
Moldova 2 - "Time Culture"
Radio Moldova - "A community on the same wave"
Radio Moldova Tineret - "Growing the young generation together"
Radio Moldova Muzical - "Listening to the melody of the times together"
With this change, "Teleradio-Moldova" reaffirms its commitment to be a major landmark in the Moldovan media landscape, providing the public with relevant, educational and quality content. The re-branding of the public platforms is part of a broad transformation project of "Teleradio-Moldova", realized with the support of the British corporation BBC. TRM's new identity was also financed by BBC Media Action and cost 575 751 lei.
The company "Teleradio-Moldova" expresses its deep gratitude to the Embassy of the United Kingdom in the Republic of Moldova and the British Foreign, Commonwealth and Development Office (FCDO) for their support and valuable contribution to this transformation process.
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