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Posted by: Carolina Străjescu

News / Culture

24 Nov. 2022 / 12:28

In the Republic of Moldova, a project for sustainable tourism was launched

"The Republic of Moldova, from an emerging tourist destination to a sustainable tourist destination" - this is the generic of a project launched today by the Ministry of Culture, in collaboration with the Rural Competitiveness and Resilience Project (PCRR), financed by the United States Agency for International Development (USAID), reports MOLDPRES.

During the launch event, which was attended by representatives from the private sector and strategic partners, a commitment to sustainability was initiated in order to achieve the objectives set in the National Tourism Development Program.

"Moldova developed its own brand, the "Tree of Life", which brought us to prominence on the world map, as one of the top ten surprising destinations, worthy of exploration. Work is underway on the new Strategy for the development of tourism, one that will be sustainable, and among the strategic points will be the "Parental House" Program, which aims to restore old village houses in their authentic form, utilised as accommodation units, as well as tourism centres rural", estimated the Minister of Culture, Sergiu Prodan.

The official mentioned that the Government will support the development of the field with policies, regulations, programs and incentives so that "tourist hubs" appear, develop and prosper. The development of the tourist product, the promotion of the Republic of Moldova as an attractive regional and international tourist destination with unique heritage, authentic wines and quality tourist services, are some of the future priorities of the Executive.

Through the new Rural Competitiveness and Resilience Project (PCRR), USAID will continue to provide support to enhance and boost growth opportunities in Moldova, according to the US agency. PCRR set out to bring many benefits to rural communities and will contribute to the relaunch of Moldovan tourism, which is suffering from the consequences of the COVID-19 pandemic, and currently due to the Russian invasion of Ukraine.

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